#Guestpost by author Suresh Chandrasekaran

Author Suresh Chandrasekaran has written marketing management satire ‘A dog eat dog food world’. I asked him who was his inspiration as a humorist author. Read his answer in his own words.


The Maestro of Humor

If one is to leave joke-books out of the reckoning, there are very few humor writers in the history of English literature. Not to be wondered about, since humor is arguably the toughest genre to write. When you write tragedy or romance or action/adventure, it is possible for you not to hit bull’s eye with the writing and still be interesting. But, is a joke ever acceptable unless it provokes laughter?

Shakespeare has written his comedies; even Charles Dickens wrote the Pickwick papers; Jerome K Jerome wrote his funny ‘Three Men in a boat’; Mark Twain entertained with his humorous wild west tales and even the ‘Connecticut Yankee in King Arthur’s court’; Oscar Wilde wrote scintillating humor plays; Richard Gordon wrote his humorous doctor tales; but, for me and for a vast majority of humor readers, there is one man who stands head and shoulders above the crowd – Pelham Grenville Wodehouse.

P.G. Wodehouse is, arguably, the only humor writer who created worlds of his own and set story after story in those worlds and kept you enthralled. A world where the displeasure of aunts caused nephews to steal cow-creamers; the well-being of a pig stiffened the spine of a dreamy peer and caused him to unite loving hearts, despite his dread of his sister’s masterfulness; a devotion to golf measured the character of men and women; where a castle had impostors like others had ghosts and so on. In the hands of any lesser writer, these tales may have merely seemed silly but in the hands of P.G. Wodehouse…ah…in the hands of P.G. Wodehouse, it is the reader that is putty, carried along helplessly laughing and giggling as tale after tale ends in a resounding comic climax.

The wonder of his writing is that never once do you laugh with the guilty feeling of laughing AT someone. He makes you laugh indulgently at the antics of his characters, without once evoking in you a sense of judgmental superiority. AND the magic of his plotting! How could one man ever, in one lifetime, plot immaculately so many stories where the problem needing solution is comical and the solution comes in a comic climax? Bar P.G. Wodehouse, no-one has ever written EVERY story where the story idea itself is comical. Wilde had his ‘Importance of being Ernest’, and so others may have written a book or a play, but most humor writing has been a humorous rendering of a tale that may otherwise be told seriously as well. Or a humorous travelogue and/or humorous rendering of real life events, like Jerome K Jerome. Not so with Wodehouse. In that, I could probably rate him the only true humor fiction writer.

Lost in his humor, it is easy to lose sight of his absolute command over the English language. The perfection of his choice of words, his vast repertoire of quotes, which he misuses to great comic effect and his superb dialogues have to be read to be experienced.

If, indeed, there is one complete humor writer, it is the maestro of humor – P.G. Wodehouse!


I agree wholeheartedly. P.G. Wodehouse is to humor what Agatha Christie is to whodunnits. As it happens, both are my favorites authors.

What about you? Which author is your favorite in humor writing? If you have read Suresh’s book A dog eat dog food world, what did you think of it? Read my review of the book here.

This post is a part of book tour for The Book Club.



A Dog Eat Dog-Food World 


C. Suresh

A Fablery Publications 



A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. ‘A dog eat dog-food world’ is the story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how just minding your own business can lead to unexpected consequences, guided by the ‘invisible hand’ of long dead economists. Anything you learn from the book – be it the basics of marketing management or a satirical view of Society – you do at your own risk.

The tale only dogs the doings of Spike Fortune who only sought to feed dogs and Jerry Fortune who, being fortuneless, gets dragged helter-skelter by his uncle Spike’s careening pursuit of commercial success; Spike’s rival Tom Rich, who is unwillingly dragged into upstaging Spike and tries to do it by teasing the palates of cats, helped by the bumbling efforts of his nephew, Jasper Rich who would rather be chasing girls than chasing cats.


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Fiction has been an addiction but the need to make a living took Suresh through Chemical Engineering and a PGDM at IIM-Bangalore and, from thence, to a long 16 year stint in the area of finance with specific expertise in fertilizer subsidies and a further two years as consulting expert in the same area. That, in his words, about sums up the boring part of his life, except for the people he was privileged to meet.

Otherwise, he can be described as a mess of contradictions – a bookworm but avid trekker; alone but never lonely; enjoys solitude but loves company; lazy but a perfectionist, the litany is endless. Trekking, which side-tracked him from the writing for which he quit his job, is a major passion and he does, at least, one trek in the Himalayas every year in addition to numerous local treks.

He reignited his passion for writing with a fairly popular blog www.jambudweepam.blogspot.in. The blog has been rated among the Top 5 humour blogs in India, twice in succession – in 2014 and 2015 – by BlogAdda, and has also been listed third among the Top Humour Blogs by Baggout.

He also has a short story published in a collection “Uff Ye Emotions” and has edited and written a novelette in an ebook anthology “Sirens spell danger”

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#Review A dog eat dog-food world by Suresh Chandrasekaran #TheBookClub

A dog eat dog-food world by Suresh Chandrasekaran is, as claimed by the blurb, a hilarious pseudo-history of marketing management. That’s an apt summing-up of the book. In fact, the tagline could be made better by adding the word ‘satire’. From tearing down self-aggrandizement of the corporate realm to scoring some bull’s eye hits with humor, this book does it all.

The beginning of the book was rather non-traditional, but in time, you learn to appreciate the italicized introduction to the episodic narration. The story follows a build-up and the final curtain is provided by the allusion which leaves things on an accelerated path. Thus, the pace of the tale as well as that of the narrative is well maintained to the end.

I really enjoyed reading this book. The mockery, the home truths interspersed in the between and the uncanny accurate characterization enrolls you into the humor and makes you appreciate the writing acumen of the author. Underlying it all, is the running theme of what money making means and how businesses are made, not by the utility of their product, but by playing on the psyche of the consumers. In today’s world, that is a fact we have to grasp and maybe even to fight in this money dominated society. It answers the uncomfortable questions like why you consume foods you know are harmful to your health. Why you buy clothes you don’t need. Why you push your children so their achievements can become status symbols for you.

The ultimate line for me in the book was, when the lady asks her husband to buy the Persian cat: “We absolutely have to, James! We will manage somehow. Economise on something less important – like our food, maybe.”

Can our sense of importance grow to such an extent that it overcomes the basic needs? I think it’s a very legit question from the author for today’s times. Let’s hope consumerism doesn’t grow to such an extent in reality as it is shown in pseudohistory!

I give this book five stars. In the initial pages you will find some comparisons rather literary but these are not less enjoyable for being that.

Read it for a witty, well grounded look at the reality of marketing management.

I received a free copy of the book in exchange for an honest review.