This post is for writers who want to promote their work and are new at it.
Promotion is a necessary evil in a writer’s profession. Like it or not, if you want the world to see your work, you have to wade in these muddy waters. If you are someone like me who dreamed of hiding in her cave and churning out words, it can be a rude fact to wake up to. Believe me, I didn’t relish talking about myself at all as necessitated for so called platform building. Talking about the book was a little easier. However, as I started to make friends and meet like-minded people during the book promotion whirlwind, I began to sort of ease into this stuff.
For those beginning to test these waters, here are my two cents worth. Hope these tips will help.
So you have a new book out. If you have been on the social media for some time, you will be looking for interviews and guest posts to put the word out for your new release. Having a pile of blogposts to write can play havoc with your schedule. My advice: Rather than releasing ten posts in a week, space them out. Do a post a day or four a week but don’t lose sight of the fact that you are a writer. Don’t stop working on your next book.
>>Make time for social media regularly
This can seem a contradiction of the first. But the truth is, just like you can’t stop writing, you can’t stop blogging or tweeting or updating facebook status or whatever it is that you are fond of doing in the way of social networking. The key factor here is to do it in small bites. A ten minutes twitter break while writing. Using the half hour of post lunch relaxation for blogging. You get the drift. Fix a limit for networking and stick to it. I know it’s hard. So it’s okay to let go once in a while. We’re humans, not mechanical timers that can be set to go off at a particular time 🙂 But do try to exercise restraint 😉
>>Share others’ work and support them
The more you step out for others, the more you will receive from them in your turn. And really in the writing world there is no competition. At least my writer friends haven’t heard of it; kudos to them! 🙂 Writers are among the most supportive lot in all professions. So do try to do as much as you can for your writing buddies.
These are the skimmed cream equivalent from what I’ve been learning. More in later posts as I learn the ropes of promotion especially in the world of self publishing.
Hope you found this post helpful. Do share your own promo tips in the comments 🙂