Today Adiana Ray, author of Rapid Fall, is on my blog with some advice about how to market your book.
Take it away, Adiana!
Not really sure if I am the right person to comment on this as I am still taking baby steps myself. I do believe that marketing is a very, very key element in the success of your book what I find frustrating is the lack of empirical evidence showing which tool really works. There are all these self styled pundits on the internet who promise to show you ‘nirvana’ on Amazon but they are singularly lacking in actually linking back increased sales to any step that has been taken besides saying you need to drum up interest on the internet. It is extremely difficult to actually deconstruct the eyeballs/ footfalls or even actual wallets to come up with who is buying your book and why? Without any idea of the dynamics of the target market, resultant strategies are conjecture at best.
Having ranted, there are a few points I would put forward:
Firstly, treat your book as a product; do not get personal about it. Go about selling it as you would say a hotel or restaurant service after all at the end of the day what you are selling is entertainment.
Secondly mixed media seems to be the way to go in promoting your book. You have to get attention and divert it to your product. I think Amish has shown us how successful that can be.
Keep it simple. Don’t get carried away by your own eloquence on the flip side do not talk down to your would be readers either. If your message/ promo/ snippet is too long or too complex there are going to tune off. You are just a click away from oblivion.
Finally, you are going to be bombarded with ways to promote your book on the internet. Don’t waste your time and resources by running after too many. Zero in on your possible mix and be consistent in staying with these tools/avenues/ elements on a regular basis for at least a few months to see if they work. If they don’t, tweak it a bit and move on.
Thank you, Adiana. I agree everyone has their own preference for social media and if it’s not working, one should concentrate on what one enjoys doing rather than forcing things.
Great having you here Adiana.
Hope you found Adiana’s advice useful too. Have any marketing tips of your own to share? 🙂
This post is a part of blog tour hosted by The Book Club
JD’s recent divorce, however, has left him commitment phobic and bitter, and he doesn’t seem to want more than a physical relationship. At heart, Sonia is conservative; can she bring herself to accept a modern ‘live-in’ relationship, or will she push him away with her demands for a commitment?
‘Sixteen and counting’ are the number of cities that I have lived in so far. I like to think of myself as a ‘Metronaut’. The myriad city cultures, the food, the hustle and bustle, the people are all elements of life that I thrive on and if you can have an ‘Astronaut’ why not a ‘Metronaut’ after all there are so many more of us out there?I believe in the Zen tenet that every situation has a 1000 truths. It helps me write and it definitely helps when I am dealing with my two children. I like reading, I like cooking, I like travelling and I love sitting like a mindless zombie in front of the TV and if anybody says anything to that….Aha! a 1000 truths come in very handy.I also write under a pen name M.X Steele. Why? My daughter thought Adiana Ray was too boring a name.
I do hope you enjoy reading all my work because I believe passionately that though we writers love pontificating and are totally in love with whatever we write; at the end of it all it is the readers that matter and above all what we write has to be ‘entertaining’.
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